The Wash Cycle Collection

A revolutionary new way to wash your hair. Inspired by a weekly skincare routine, our three shampoos are designed to be interchanged depending on your hair’s needs:



Social Life for volume & styling

Good Life for replenishing & moisturising

City Life for cleansing & detoxifying

Finish it off with our award-winning lightweight Liquid Hairbrush Conditioner that smooths the hair, locks in moisture and helps to combat tangles.

Social Life Shampoo: Wheat Protein & Vitamin B5

Good Life Shampoo: Biotin & Green Tea Extract

City Life Shampoo: Centella Asiatica, Vitamin E & Zinc PCA

Liquid Hairbrush Conditioner: Protein, Tsubaki Oil & Avocado Oil

City Life Shampoo:

Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Betaine, Polysorbate 20, Zinc PCA, Sodium Chloride, Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid, Copolymer, Phenoxyethanol, Acrylates/Palmeth-25 Acrylate Copolymer, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Sodium Hydroxide, Glycerin, Parfum (Fragrance), Coconut Acid, Tocopheryl Acetate, Ethylhexylglycerin, Phytic Acid, Propylene Glycol, Limonene, Coumarin, Eugenol, Linalool, Benzyl Benzoate, Centella Asiatica Leaf Extract.



Good Life Shampoo:

Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Polysorbate 20, Betaine, Sodium Chloride, Phenoxyethanol, Acrylates/Palmeth-25 Acrylate Copolymer, Parfum (Fragrance), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Polyquaternium-7, Coconut Acid, Starch Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Butylene Glycol, Mica, Ethylhexylglycerin, Panthenol, Tocopherol, Urea, Limonene,

Phytic Acid, 1,2-Hexanediol, Linalool, Disodium Phosphate, Camellia Sinensis (Green Tea) Leaf Extract, Sodium Benzoate, Sodium Lactate, Biosaccharide Gum-4, Biotin, Citric Acid, Alpha-isomethyl Ionone, Citral, CI 77891 (Titanium Dioxide)



Social Life Shampoo:

Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Betaine, PEG-40 Hydrogenated Castor Oil, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Xylitylglucoside, Sodium Chloride, Parfum (Fragrance), Acrylates/Palmeth-25 Acrylate Copolymer, Anhydroxylitol, Phenoxyethanol, Benzyl Alcohol, Maltitol, Glycerin, Coconut Acid, Xylitol, Panthenol, Ethyltrimonium Chloride Methacrylate/Hydrolyzed wheat protein copolymer, Sodium Hydroxide, Phytantriol, Acrylates/PEG-10 Maleate/Styrene Copolymer, Phytic Acid, Dehydroacetic Acid, Citronellol, Sodium Benzoate, Benzyl Benzoate, Disodium EDTA, Potassium Sorbate, Limonene, Linalool, Ethylhexylglycerin, Coumarin, Eugenol, Pelvetia Canaliculata Extract, Evernia prunastri extract.



Liquid Hairbrush Conditioner:

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Betaine, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Cetrimonium Chloride, Camellia Japonica Seed Oil, Hydroxyethylcellulose, Persea Gratissima (Avocado) Oil, Polyquaternium-10, Parfum (Fragrance), Isopropyl Alcohol, Sodium Benzoate, Citric Acid, Hydrolyzed Pea Protein, Phenoxyethanol, Mica, Potassium Sorbate, Tocopherol, Sodium Chloride, Limonene, Phytic Acid, Linalool, Alpha-isomethyl Ionone, CI 77891 (Titanium Dioxide).

Shampoos: Lather onto wet hair and scalp and rinse.

Conditioner: Massage into mid-lengths and ends after shampooing, leave for 3 minutes and rinse.

Have you ever tried a shampoo and loved it and then after a few weeks it starts to feel too heavy or just not quite doing what it did to start with? That's because your hair needs different things throughout the month, somedays you need a deep clean, somedays it needs love and nourishment and somedays, well, it just needs to look on point. My Wash Cycle was created for you to use as a routine making sure you get the best out of your hair everyday. Remember, shampoo is the best primer for your hair, good hair starts in the shower.